In early 2022, the PUMA ULTRA GERMANY | Too Fast For Them event set the stage at Sportpark Unterhaching in Munich. Athletes, media, and influencers tested the new boots through speed challenges, accuracy tests, and match scenarios, creating a whirlwind of energy and content. Special guest Kingsley Coman added brilliance to the launch.

In May 2024, the excitement continued at the PUMA ULTRA MILAN #FuelYourFast event. Four lucky Tastemakers participated in an adrenaline-packed go-kart race to win a Formula 1 experience. The launch of the latest ULTRA boots, featuring carbon tech and a striking design, stole the spotlight.

From planning to execution, our expertise in Event & Brand Marketing, Conception & Consulting, and Graphic Design made both events unforgettable and pushed the boundaries of what it means to be #ULTRA FAST.