On the day of the event, we hosted a special DC1/MEDIA DAY at the PUMA head offices in Herzogenaurach, where we unveiled the new King Icon Boot and the new Supercharge Launch Edition of the King. The day delved into the heritage and history of the King (Icon Pack) and the updated technology and innovations of the Supercharge King. The event featured a tour through the offices, providing insight into the heritage of the King, content capture opportunities, and interviews with Puma talents and Lothar Matthäus.