On the day of the event, we hosted a special DC1/MEDIA DAY at the PUMA head offices in Herzogenaurach, where we proudly unveiled the new King Icon Boot and the new Supercharge Launch Edition of the King. The event explored the rich heritage and history behind the King (Icon Pack), while also highlighting the innovative technology of the Supercharge King. Guests enjoyed a comprehensive tour through the offices, gaining exclusive insights into the legacy of the King, engaging with content creation opportunities, and taking part in interviews with PUMA talents and football legend Lothar Matthäus.

Through our involvement in Event Planning & Operations, Conception & Consulting, Event & Brand Marketing, and Graphic Design, we ensured that every element of the event was meticulously organized and executed. Additionally, our Exhibition Stand showcased the legacy of the King with visually striking displays, bringing together history and cutting-edge design in one dynamic, immersive experience.