LYRIQ goes St. Moritz!

The beautiful town in the snow-capped mountains in the Swiss Alps now has a new attraction: In January 2024 customers get the opportunity to experience the brand first-hand through test drives at the mobile Cadillac Showroom in St. Moritz.

 

Cadillac LYRIQ Launch St. Moritz

Event Planning & Operations
Conception & Consulting
Roadshow

2024