“Le Debut” Cadillac Country Launch

Welcome to France – together with Cadillac, we had the honor of designing and executing the “Le Debut” event in the historic and picturesque town of Cadillac-sur-Garonne, which inspired the brand’s name. From conception and consulting to event planning and operation, we ensured that every detail was flawlessly coordinated to create an exceptional experience. This event was a heartfelt thank-you to the local community and a celebration of the town’s historical significance for the Cadillac brand. In the bustling setting of the weekly farmer’s market, we transformed the town hall into a symbol of the brand’s journey – connecting its storied past with an innovative future. With our expertise in event and brand marketing as well as graphic design, we brought the event to life, creating a captivating showcase for the Cadillac LYRIQ. Visitors were treated to local delights such as macarons, while engaging experiences like a photo booth, 360° camera, giveaways, and a bouncing castle ensured fun-filled moments for all attendees, especially the youngest visitors.

Our activations and promotion pool added to the event’s vibrancy, making “Le Debut” a memorable start to “Le Voyage”, a fully electric journey to Paris in the Cadillac LYRIQ.

2024