Brand-New Cadillac City Experience

Cadillac unveils its first all-electric vehicle, the LYRIQ, on the European market – an evening defined by innovation, teamwork, and sheer excitement. This event marks a pivotal moment in the journey toward a fully electric future in automotive excellence. Through our comprehensive event planning and execution, concept development and consulting, as well as creative graphic design, the Cadillac LYRIQ’s premiere became an unforgettable experience. From initial ideas to on-site realization, our team ensured every detail was flawlessly delivered, creating the perfect setting for this groundbreaking debut.

Showcasing cutting-edge technology and visionary design, the LYRIQ highlights Cadillac’s commitment to electric mobility. Enhanced by strategic activations and promotions and seamless logistical execution, we delivered an event that not only celebrated the launch of an extraordinary vehicle but also underscored a shared dedication to shaping a sustainable and electrifying future for car enthusiasts across Europe.

2023