Cadillac City Paris Launch

Bonjour Paris & Welcome Cadillac OPTIQ – together with Cadillac, we were honored to organize and execute the grand opening of Cadillac City Paris and the global reveal of the brand-new OPTIQ EV in the heart of Paris. Guests from around the world, including key stakeholders, enjoyed an unforgettable event featuring live performances, DIY workshops, live sporting events, and spectacular reveal moments, enhanced by stunning light, sound, and video installations. In addition to the unveiling of the OPTIQ and LYRIQ, a special highlight of the evening was the live performance by French piano virtuoso Sofiane Pamart and Oxmo, who premiered their specially composed piece “Nulle Part Ailleurs”for Cadillac.

From conception and consulting to event planning and execution, as well as logistics, brand marketing, graphic design, and the management of activations and promotions, our team ensured every aspect of this exceptional event was seamlessly delivered.

2024