Cadillac City Paris Launch

Bonjour Paris & Welcome Cadillac OPTIQ – together with Cadillac we had the honor of organizing and executing the grand opening of Cadillac City Paris & the global reveal of the brand new OPTIQ EV right in the heart of Paris. We welcomed guests all over the world & Stakeholders who had the opportunity to experience live performances, DIY workshops, live sporting events & many reveal moments paired with impressive light/sound/video installations. Besides OPTIQ & LYRIQ, a special highlight was the live performance by French piano virtuoso Sofiane Pamart and Oxmo, playing the piece “Nulle part ailleurs” composed especially for Cadillac.