We celebrated the opening of the first two Cadillac City Stores in Germany with style. In Hamburg, this special event gave guests the chance to experience the all-electric Cadillac LYRIQ up close. Exclusive custom kicks, vibrant DJ beats, and an electric atmosphere made this occasion a standout moment, perfectly blending Hamburg’s urban spirit with Cadillac’s visionary approach.

Through comprehensive support in Event Planning & Operation, Conception & Consulting, Graphic Design, Activations & Promotion Pool, and Logistics, the event showcased Cadillac’s unique fusion of innovation and lifestyle, leaving a lasting impression on all attendees.