Athlete Marketing Manager Summit!

From March 31 to April 4, 2025, Munich became the global hub for over 100 Athlete Marketing Managers during the Red Bull Athlete Marketing Manager Summit 2025. In close collaboration with Red Bull, we had the opportunity to bring an exceptional event to life – packed with inspiring workshops, impactful keynotes, athletic challenges, and unforgettable moments. Chaka2 was responsible for the full event experience, from end-to-end planning and on-site coordination to personal guest handling, full event branding, and the design of all visual assets. Memorable highlights included breakout sessions inside the Munich Ferris wheel, a city surf session, atmospheric dinner evenings, and inspiring talks with Red Bull athletes like Eileen Gu, Robby Naish, Kauli Vaast, and Sebastián Álvarez. The grand finale? A breathtaking jetsuit flight by champion Issa Kalfon through the SAP Garden – pure goosebumps.

2025