#FuelYourFast

To celebrate the launch of the new PUMA Ultra, Unisport and PUMA invited four lucky Tastemakers to an exclusive event. The latest PUMA Ultra, introduced in May 2024, brought back carbon tech and a striking design, shaking up the world of football boots. At the event, speed took center stage with an adrenaline-filled go-kart race, where participants raced to win a real Formula 1 experience. One of our Tastemakers made it to the final heat – so close to victory!

From pitch to track, we made fast #ULTRA FAST.